Although the final product looks seamless, a lot of work goes into these high-quality television commercials. But what exactly goes into the production shoots, and what can clients expect?
Let’s take a glimpse into how our law firm video production came together and what you can expect as a valued LCG client.
1) Picking a Date
LCG works with clients to help schedule a production shoot date that accommodates the clients’ busy schedules. The visit typically spans three days, one for travel to Philadelphia and an afternoon of practice and coaching, one for the production shoot and one for travel home. Typically, LCG arranges a new production shoot every year for each of our clients to ensure commercials are fresh and up-to-date.
LCG books accommodations for our clients and ensures transportation from the airport, to the business and the production site and dinners. That way, you can enjoy your stay. We take care of the details.
2) Crafting the Script
Months before the shoot, the team works to create a theme for the new scripts and works on the copy. LCG focuses on creating messaging that will resonate with the target audience and stand out from competitors.
For Gauthier Amedee, LCG selected a “We’ll Fight for You” theme to demonstrate how the lawyers are committed to going up against insurance companies to help those who are injured. The scripts included 13 new commercial spots for their main practice areas, including car, tractor-trailer and distracted driving accidents and personal injury, to name a few.
3) Presenting Scripts and Storyboards
Next, LCG presents the scripts and storyboards to the clients. The storyboards utilize photos of the lawyers and talent, as well as the background that will be used, to help the clients visualize how all of the assets come together. LCG clients are part of this creative process as they provide input and their edits are incorporated into the final scripts and storyboards.
4) Booking the Talent
If your scripts involve talent to convey client stories, LCG books excellent actors from talent agencies throughout the Philadelphia area. LCG carefully picks talent that best represents the script and aligns with the law firm’s demographics.
5) Meeting the Team and Acting Coaching
LCG arranges for clients to be picked up from the airport and driven to LCG to meet the entire team. The afternoon consists of an acting coaching session to make sure everyone is prepared to do an incredible job on camera the next day.
6) Lights, Camera, Action
Production day is here. Clients will be chauffeured to the production studio, which includes a modern law firm office set, state-of-the-art equipment and an experienced production team. After hair and makeup is complete, it’s time to step in front of the camera. Our team guides everyone through the entire process and helps clients bring the scripts and storyboards to life.
7) Time to Celebrate
That’s a wrap! After a day of shooting, it’s time to celebrate. LCG team members and clients enjoy a delicious dinner at a local restaurant. This gives clients a chance to relax, unwind and enjoy each other’s company.
8) Producing the Commercials
After the commercials are filmed, LCG gets to work on editing and producing the commercial series. Once the commercials are completed, they are sent for client approval. Following approval, they are sent to the stations to air the new spots.
Legal Communications Group is a national personal injury law firm agency that has produced high-quality television commercials for more than 30 years. Is your firm interested in creating television commercials that will stand out from the competition? Contact Legal Communications Group today at 215-364-8828 to learn how we can help you create best-in-class personal injury law firm TV commercials and more.
