Brand Strategy, Search Engine Optimization
Reputation Management and Local SEO: What You...
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Click-through rate and page rank correlation
SEO Statistics updated for 2023
Law Firm Web Design that converts users to clients
Improving your law firm's search engine optimization can drastically improve the number of visits to your website. Only 0.63% of searchers click on something from the second page of Google results.
Mobile and desktop versions of websites rank differently to Google. Speed and performance matter more than ever for users - smart phone users are 11% more likely to bounce than desktop users.
Many people think that one pass of their law firm's search engine optimization is enough. The truth is that proper SEO involves a never-ending cycle of fine-tuning to rank high and maintain your leadership position in Google's SERPs. Crawlers are constantly visiting and reindexing your site - this means that your law firm's SEO strategy must be strong to not fall victim to competitors, Google updates, or black hat SEO practices.
Your law firm's search engine optimization should combine on-page SEO, off-page SEO, and technical SEO. Each plays a large part in ensuring that your users will have a great experience resulting in longer engagement times and more conversions. Failure to abide by these strategies can prevent you from ever reaching the coveted top 10 rankings on Google's Search Engine Result Pages.
On-page SEO involves the content of your website and how it is prepared for Google. Proper on-page SEO requires proper page, title tags, and meta descriptions.
Off-page SEO can significantly strengthen your page authority by obtaining quality backlinks, social media traffic, guest posts, and more.
Technical SEO is a subset of on-page search engine optimization and ensures your law firm's website is free of bugs and errors, such as 404 pages.
Many people think that one pass of their law firm's search engine optimization is enough. The truth is that proper SEO involves a never-ending cycle of fine-tuning to not only rank high but to maintain your leadership position in Google's SERPs. Crawlers are constantly visiting and reindexing your site - this means that your law firm's SEO strategy must be strong in order to not fall victim to competitors, Google updates, or black hat SEO practices.
Many people think that one pass of their law firm's search engine optimization is enough. The truth is that proper SEO involves a never-ending cycle of fine-tuning to rank high and maintain your leadership position in Google's SERPs. Crawlers are constantly visiting and reindexing your site - this means that your law firm's SEO strategy must be strong to not fall victim to competitors, Google updates, or black hat SEO practices.
Search Engine Optimization can rarely be done by one person alone. You need a team of talented individuals to perform all of the steps necessary to get results. At Legal Communications Group, our SEO team is comprised of the following individuals:
The pricing for SEO services varies based on the number of pages, the current technical state of your website, the current rankings, and the geographical market. These factors can alter the time and cost necessary to run an effective campaign. Be wary of any SEO company that offers very low-cost services or guarantees rankings. These disreputable companies may use Black Hat SEO techniques that will be very hard - and expensive - to recover from. Contact us and tell us about your firm for a free quote.